The Seven Sins of Greenwashing.

26Apr10

When I was the creative director at sustainability agency Saatchi S, we frequently ranted about greenwashing – the practice of making your product look like it was good for the environment when it really wasn’t. Well, TerraChoice Environmental Marketing has done one better – this great site touting The Seven Sins of Greenwashing.

The site is really nicely done. I haven’t read the report, but if it’s as good as the rest of the content, they have nothing to worry about. There’s a fun little game that helps even novices understand the basics, postcards to send, a marketer’s guide and more.

If only all agencies thought this much about greenwashing, maybe no one would do it.

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