A different take on the usual.

05May10
I’m always attracted to ads that take the same old key message and turn it into something different that I haven’t seen before. This new campaign for the wildlife conservation group Born Free from WCRS in London does just that. The visuals are striking and memorable. The headline is clear and effective. It’s a great all around campaign.
Although it’s sadly ironic that people who wouldn’t think twice about a homeless human on the streets will jump to offer money to Born Free.
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