Maybe I spoke too soon.


Ok, maybe I spoke too soon the other day when I said this campaign for Born Free was a different take on the usual. AgencySpy has a post up showing the similarities to a campaign done a year ago by Toronto-based Holmes & Lee and Reason Partners.

Are they similar? Yes. Are they far enough apart for the “Great minds think alike” adage to come into play? Yes.

Personally, while I like the look of the first campaign, I like that the Born Free concept spells out what they’re talking about a little more. I can see that being more effective (even if it’s not more original.)

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