Life’s a moving target.


Check out this new campaign from Wieden + Kennedy for Target. It’s nice and sweet and does a good job of highlighting product without being salesy. But except for the tag like “Life’s a moving target” these could be for WalMart or Sears or any other mid-level department store. If there’s any agency I worship, it’s W+K, but it seems like they missed the mark on this one and the other spot in the campaign.


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