Best-loved tag lines of all time.


Writing a great tag line is a dying art. Nowhere is that clearer than in this Forbes’ list of the Best-Loved Tag Lines of All Time. Only three of the Top 25 they list were written in the past 20 years – and I could make a strong case that “Can you hear me now?” is more annoying and mocked than loved. That leaves only “Think Different.” and “…for everything else, there’s Mastercard” as classic tags of the last two decades.

Personally, I still think “Just Do It.” should have been #1.


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