More cool work from Rethink.


I’ve posted about Rethink before here and here and they never disappoint. Case in point: the new outdoor campaign they did for Science World. One billboard discussing the fact that diamonds aren’t all that rare is covered in giant faux rocks. Another one touting the factoid that a mere 2 oz. of gold can cover 200 square feet is actually wrapped in gold leaf.

Awesome work. Again.



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