Heh heh… I said “lube.”

14Jun10

When you’re advertising a product like K-Y Kissable Sensations – lube that tastes like strawberry or chocolate – it’s really easy to run to an extreme. You could go the juvenile, teen boy fantasy route or you could go the forgettable, innocuous, clinical direction. But this spot, this spot and this spot do a pretty good job of mixing light humor with believable situations and crazy metaphors to get across the product benefits.

Nice work from Mother, New York.

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