The way to take care of your skin is… wha?


British agency Kindred launched this spot for the British Association of Dermatologists to raise awareness of skin cancer. But I only knew that because I read the press release. Otherwise, it’s 25 seconds of a weird, rambling voice over and shots of a hot chick in her underwear coupled with other shots of her looking like the Joker. She holds up something at the end that could be a tub of K-Y Jelly for all I know.

As the Brits like to say: too clever by half.



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