Thank God.

18Jun10

From AdAge.com, the douchebaggiest mini-trend of recent memory, Bros Icing Bros, is dead.

“[Smirnoff Ice parent] Diageo has taken measures to stop this misuse of its Smirnoff Ice brand and marks, and to make it clear that ‘icing’ does not comply with our marketing code, and was not created or promoted by Diageo, Smirnoff Ice, or anyone associated with Diageo,” the company said in a statement.”

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