Lynx Rise


This is a rare commercial – you can see each punch line coming from a mile away, yet each one makes you laugh. The dork playing the boyfriend performs spot on and there’s always a little extra flourish (like the Jack-in-the-Box) that takes it to a slightly higher level. Now the tie to the product is admittedly a little tenuous, but the spot is memorable enough to make Lynx stick in my mind. Overall, job well done.


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