People for Bikes: If I ride

15Jul10

It’s nothing groundbreaking, but I’m kinda liking this sweet anthem to those who pedal on two wheels. It strikes that perfect balance of innocence and hopefulness that people who ride bikes seem to possess. And while it probably won’t win any Cannes Lions, it will probably rekindle the joy of bike riding enough to get a few people off the couch. Nice work.

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One Response to “People for Bikes: If I ride”

  1. 1 Bruce

    It’s unfortunately close to Nike’s old “If you let me play” campaign, which was, indeed, lovely (check it out here: http://www.youtube.com/watch?v=AQ_XSHpIbZE). Still, this kind of campaign is a rare chance to be original. It’s too bad they didn’t go further.



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