Lance is hearing voices.


I’m a cyclist. I follow Lance and the Tour de France. But I had to watch this thing 3 times to get that it was the voices of cancer patients who are motivating Lance Armstrong to ride. In hindsight, it’s a nice idea, I just don’t know how many people, seeing the ad for :30 on TV once. It’s not often I don’t like a W+K spot. But this one just didn’t do it for me.


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