Holy shit how much do I love these?

10Aug10

I love that someone probably said “No one reads that much copy” and the response was “so what?” I love that a boring, dated office furniture company like Steelcase would go so far out of their presumed comfort zone to approve such beautiful spots. I love that an art director didn’t flinch at having the words be the star of the TV campaign. I love that a copywriter knew no one could possible see all the lines they wrote… but went ahead and wrote amazing copy anyway.

This campaign just made my week.

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