Let’s dump our competitor into a volcano.

12Aug10

This concept cracks me up. Instead of settling for something obvious like blowing up their competitor’s product or running it over with a bulldozer, the creatives working on Power Gig, a new video game that uses real guitars instead of those little plastic ones, decided to go big.

They dumped a bunch of Guitar Hero plastic guitars into an active volcano in Iceland.

Great, creative idea. Just the right amount of attitude. I love it.

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One Response to “Let’s dump our competitor into a volcano.”

  1. 1 dennis

    This spot is okay when compared to all of the other “stunt” type commercials out there. But, in general, I’m just tired of this kind of advertising. Can we please all agree to stop ripping off Jackass for advertising ideas?



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