Jack Daniel’s new look.

13Sep10

These are a little old, but I’ve been seeing them during Giants’ games recently and were really struck by them. The voice over is spot on. The animation style is distinctive. And they tell the Jack Daniel’s story in an interesting way. After seeing tons of vodka or gin ads that were so generic they could be interchangeable, these are a breath of fresh air. Very cool work by Arnold, Boston.

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