We’re going to drill down so we can amp up.


We’re going to drill down into this manifesto so we can amp up the social graph and inform the search cloud with media agnostic overlays. So you feel like strategizing on an impactful, synergistic 360-degree communication net with some deep-dive brand essence exercises that will create and curate an on-line consumer-centric hub with thought leaders and brand-centric content? Let’s take this ideation session off-line where we can come up with a game changer.

As a copywriter, I hate buzz words and jargon. They drive me nuts. (Writing those three sentences above made me want to take a shower.) And apparently the Association of National Advertisers (ANA) aren’t too thrilled with them either. Check out their video and then go to their Facebook page to vote for the buzzwords that must go.


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