It’s proven: TV works. Even to sell broccoli.

30Sep10

The Television Bureau of Canada (TVB) recently launched a series of commercials about a “Miracle Food” – broccoli. Check out the spots above. But here’s the catch. The spots weren’t designed to sell broccoli. They were designed to prove that television advertising can sell anything.

The TV was a big hit. Their Facebook page attracted over 20,000 followers and broccoli sales were up 8% over the previous year – to the tune of 188,574 pounds of the green healthy stuff.

I love ideas that surprise me. This one certainly did, and expertly proved their point at the same time. Great stuff.

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