It’s victory for Milk Victory.


I would not envy any agency that has their regional milk processor account. How can you not be instantly compared to Goodby’s iconic “Got Milk?” campaign? And if you come within a mile of anything resembling something they’ve done, your spots will pale by comparison. So that’s why I dig this spot for the United Dairymen of Idaho, featuring the BSU athletic department. The video is designed for health classes in middle schools and high schools around southern Idaho – so you know these kids look up to the 4th-ranked Bronco players.

It’s educational without being preachy. It sells milk without being overbearing about it. And they don’t try and be “Got Milk?”

Full disclosure: This spot was created by the first agency I worked at – Drake Cooper in Boise, ID.

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