A simple, effective analogy

20Oct10
I love it when a really simple, clear concept comes together. This JetBlue spot is exactly that. It’s not over thought, over written or over art directed. It’s a singular idea that instantly pokes so many holes in other airlines’ reasoning that you almost have to laugh. Seriously, after something like this, how could United, American or any other airline argue that they need to charge for extra bags?
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2 Responses to “A simple, effective analogy”

  1. The insight is smart, but it falls apart for me at the end when that pesky super pops up and says “check your FIRST bag free.” It comes off a little disingenuous. I wish all the bags were free.


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