Nike strikes the right tone… again.

17Nov10

I’m always amazed when Nike comes out with another spot that, for about the 10 millionth time, strikes the perfect tone. It’s a tone no other company seems to be able to find when it comes to real athletes. They’re either trying too hard, full of clichés or talk down to athletes like they’re morons. The fill-in-the-blank supers are a little generic, but you know most women who see this think “Damn! I want to look like that and do what they do.”

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2 Responses to “Nike strikes the right tone… again.”

  1. Love. I not only wish I looked like that, I wish I had written that.

  2. 2 Pops

    And to think, it’s essentially a “testimonial ad.” Beautiful work.



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