GM – by Goodby
I saw this ad on Thanksgiving Day and was blown away. Then I watched it again online and thought “What a self-serving piece of crap.” And then I watched it again and realized it was genius.
On the surface it’s a risky strategy – to admit you screwed up in such a monumental way. But what I absolutely love about it is that it gets people talking about GM again. And when was the last time that happened? Um… never? When did you actually pay attention to a GM ad? They’ve been so boring and so forgettable for so long, it’s beyond refreshing to see something like this. In fact, based on the client history, I’m calling this the Ad of the Year.
Filed under: Good Stuff | 2 Comments
Tags: advertising, good, TV