This is one of those “I wish I had thought of that” ideas.

06Dec10
When I was the Creative Director at the environmental ad agency Saatchi S, we discussed creating our own version of that “Save a tree. don’t print unless necessary.” footer that we’ve all seen at the bottom of documents and emails. It was one of those internal projects that always got pushed aside. But if we had started, I wish we had come up with something like this.
Instead of a line at the bottom of the email, the WWF created their own file format that isn’t even printable at all. Whether it really takes off or not isn’t the point. It’s such a great idea at it’s core. I love it when people go beyond the brief and solve the problem in a truly inventive way.
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