Can Ken Jeong say “Overused”?

09Dec10

Did every creative team on the planet rush out after seeing The Hangover and write spots with Ken Jeong in them? I mean, Adidas, that’s one thing. They play on the hip and cool. But Pepto-Bismol? Really? Sure, he’s a funny guy – but this spot just reeks of mid-level creatives who are doing only what they think is hilarious and not what’s right for the target audience.

But you’ve got to hand it to Ken. Grab all the minutes (and dollars) of fame you can while the getting’s good.

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