The Death of Design: Part 56,993
A friend and Dog & Pony Show reader sent me this new Big Ten logo the other day. My first thought was “I wonder how much they paid someone to take 5 minutes to do a logo?” I mean, this logo is so basic and boring, I know a dozen copywriters who could have designed it. Apparently I’m not the only one who thinks it’s overly simplistic.
And then there’s the whole thing with the two divisions. Legends and Leaders? You couldn’t have gone with North and South? Blue and White? Something your teams won’t be mercilessly taunted with when half your “Leaders” division isn’t over .500 (like this year)?
Filed under: Are you kidding me? | 1 Comment
Tags: design, logo, ridiculous