Technology that’s not for technology’s sake.


Usually when I’m ranting about technology on this blog it’s because people are using it just for the sake of using it. It’s cool or whatever, but doesn’t actually DO anything to sell. Well this new iPad app from Hyundai that is the owner’s manual is both cool and functional.

It adds a level of interactivity and communication that a sterile printed piece could never do. And you know that whomever buys this car is going to be showing off the hi-tech handbook to all their friends – increasing word-of-mouth advertising and exposing the car to a lot of people who might never have stopped to look.

Really nice use of technology to make the tried and true better.

Thanks to Unnecessary Umlaut for the tip.


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