The new standard for the world?
Do I believe for a second that Cadillac is “the new standard for the world”? No. Or that it’s some maverick car company that does things differently than everybody else? Not a chance. Or even that they’re capable of making a coherent spot that doesn’t devolve into bad extreme sports stock footage and ridiculous clichés? Clearly not.
But that said, do I think a lot of consumers will watch this spot and think about Cadillac in a different light for about 15 seconds? Sure. It works on that level.
Filed under: Eh. | 1 Comment
Tags: campaign, TV