The new standard for the world?

Do I believe for a second that Cadillac is “the new standard for the world”? No. Or that it’s some maverick car company that does things differently than everybody else? Not a chance. Or even that they’re capable of making a coherent spot that doesn’t devolve into bad extreme sports stock footage and ridiculous clichés? Clearly not.
But that said, do I think a lot of consumers will watch this spot and think about Cadillac in a different light for about 15 seconds? Sure. It works on that level.

One Response to “The new standard for the world?”

  1. 1 Meh

    What’s worse: Using extreme sports stock footage for a montage. Or shooting original extreme sports footage for a montage?

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