Nike goes old school


In college, I remember loving the big budget, Joe Pytka-directed, intricate storyline spots that Nike did. Wieden just had a way of creating clever, entertaining and above all – cool – concepts that made the athletes heros and made you want the shoes. I’m glad to see they’re going old school with this James Bond-themed spots featuring Dwayne Wade. It’s got plenty of moments that make me smile and I know if I was in college I’d be quoting this thing all day.


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