I love this campaign.
I’ve posted about the Allstate “Mayhem” campaign before, but they have impressed me to no end with every execution they put out. The scenarios are spot on – out there but not too far out there. The writing is simply awesome. The acting is top notch. And they’ve paid attention to all the details – for example, listen to the sound design in this one.
I’m not sure what agency has this account or what creative team(s) actually did the spots, but they know their craft well. I tip my hat.
Filed under: Good Stuff | 1 Comment
Tags: art direction, campaign, copywriting, good, sound, TV