Lexus goes back to the well.


First is a Lexus commercial from nearly 20 years ago. Next is their newest spot in their “hard way” campaign. See any similarities? Looks like Lexus is going back to the concept of “We’ll take a product benefit no one really cares about and dramatize the hell out of it.” I can’t rip on them too much for actually using a product benefit in their spots – I’m a big proponent of that. I just find it funny that after nearly two decades of not-so-memorable advertising, they go back to a tried-and-true concept.

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