Execution counts for a lot.
One of my favorite Bill Bernbach quotes is “An idea can turn to dust or magic, depending on the talent that rubs against it.” And this Psyops spot for JP Morgan Chase is the perfect example. The pop-up treatment has been done a hundred times before. The story they’re telling isn’t anything unique. But man, the execution is spot on and really makes it shine.
Filed under: Good Stuff |
Tags: good, special effects, TV