Tuna: The Wonderfish
Highlight the product’s benefits – check. Show some usage examples – check. Keep it simple and memorable – check. Make it different than anything else on TV – check.
I’ve got to admit, I rather like these ads for The Tuna Council by Grey. They probably won’t win any awards or make some early-20’s ad school kid go crazy, but they look and sound original and memorable, they do a great job of highlighting the product, and they’re fairly entertaining. The astronaut spot is the weakest of the bunch, but all in all, a nice campaign.
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Tags: campaign, good, TV