Friday FAIL #1: Your “green” claim.


SunChips made a huge deal about their compostable bag when it first came out. But when Rob Cockerham decided to test that claim, it didn’t exactly pan out as advertised.

“The SunChips bag didn’t disintegrate in my compost pile, and I doubt they will disintegrate in any home compost pile. In 25 weeks, most of the other material in the pile had completely broken down, which might actually halt what little decomp was occurring on the bag itself.”

Guys, you’ve got to know your claim will be tested by someone. And you’ve got to live up to it when they try. Huge, huge fail.



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