Super Bowl: The Good


Well art directed. Well copywritten. And a great rallying cry for a city as downtrodden as Detroit. I hope it works.

I think this was the only clever ad I saw all night.

Never saw the ending coming. And it actually showcased the product.

One Response to “Super Bowl: The Good”

  1. 1 dennis

    I can’t say enough good about the Chrysler ad. The copy writing and art direction are stellar, the casting of Eminem was fitting and the VO was perfectly executed by another local Detroit guy. But the way they repositioned the product was so stinking smart. “Imported from Detroit”, how do you top that?

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