When you’re in a hole, stop digging.
“When we think about commercials that offend us, we think of those that glorify antisocial behavior – like the scores of Super Bowl ads that are built around the crass objectification of women. Unlike those ads, no one walks away from our commercials taking the causes we highlighted less seriously. Not a single person watched our ad and concluded that it’s cool to kill whales.”
— Groupon CEO Andrew Mason on his company’s reprehensible Super Bowl spot.
Check out the comments following his full statement. Andrew, people may be buying your coupons, but no one’s buying your excuse.
Filed under: Are you kidding me? |
Tags: ridiculous, screw-up