Droga5 tries something different with Rihanna.


Perfume advertising is usually about as concept-free as they come. So I’ve got to give props to Droga5 for this new site for Reb’l Fleur by Rihanna. (Click here to see it. I can’t embed.) The video and audio works whether you play it forward or backward. The result is to show off Rihanna’s two sides – rebel or flower. The only nitpick I have is that the image quality of the video is pretty bad. But all in all, it’s a cool idea.


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