Y&R and MTV create a beautiful spot about a horrible problem.

16Feb11

MTV EXIT full version: “When Will I Feel Love” – Black Iris featuring Bethany Cosentino of Best Coast from MTV EXIT on Vimeo.

Really beautiful and moving video form MTV and Y&R to raise awareness of human trafficking. I love seeing art directors come up with a really cool, visual style that I haven’t seen a million times. And the music that goes along with it is spot on. It’s just an all-around compelling storyline that draws you in and gets the message across in a memorable way.

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