El Monterey – Mexican food with extra cheese.

18Feb11

Whether you’ve watched them or not, everyone knows the cheese that is Hispanic soap operas. So El Monterey and the Sterling Rice Group took the drama out of life with the series of telenovella-inspired spots for the El Monterey brand of Ruiz Foods. Directed by funny-man Jason Woliner (“Human Giant”, “Parks and Recreation”) of Caviar and edited by Kevin Zimmerman at The Whitehouse, the “Let’s Eat!” campaign is funny in a cheesy sort of way. Which was exactly what they were going for, apparently.

You can see the rest of the campaign on their YouTube page.

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