Old Navy goes Super C-U-T-E… and boring.

28Feb11

This spot came on TV the other day and my wife said “Old Navy has Kim Kardashian doing their commercials?” While it’s not Kim, it doesn’t really matter one way or the other – they’re boring.

Old Navy campaigns always had a distinct look and feel – from way back with the Morgan Fairchild spots to the recent Mannequin campaign. These are so generic, they could be for any number of clothing, makeup, perfume or teen girl brands. And on top of that, they’re annoying.

Not a fan of this campaign at all.

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