Thigh-vertising?

01Mar11

This seems like a fun idea from DDB Auckland for clothing store Superette – a bench slat that presses “Short shorts on sale Superette” into the backs of people’s thighs. But really, do consumers want to unknowingly advertising your store like this? Do they want creepy people checking out their legs? And what if the bench is really hot?

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One Response to “Thigh-vertising?”

  1. 1 Santiago Espinosa

    Breakstone’s should look into this kind of advertising



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