This is what I hate about advertising.


Yes, I get that a woman has to work 25% more to get the same pay as a man. That’s an important statistic that should be communicated. But this spot, from Equal PayDay, a Belgian non-profit, isn’t really about that.

It’s, sadly enough, about laughing at old women in sexy clothes doing goofy things.

I HATE spots like this. You can spin them however you’d like, but the real point of this is to gawk and laugh and mock. The takeaway isn’t “Man, that’s horrible that women make less than men.” It’s “Ha ha! Did you see grandma in a bathing suit with a power tool?”

This is what I hate about advertising.


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