It’s now become almost cliché for candy advertising – let’s be weird as hell and say nothing about the candy at all. But I guess if you’re going to be weird as hell, be weird as hell and funny. And this made me laugh.
You know what would really blow me away though? A candy bar strategy that focused on a consumer benefit that actually tied back to the product.
Filed under: Out there | 1 Comment
Tags: foreign, TV, weird