Be Momentos.

05Apr11

It’s now become almost cliché for candy advertising – let’s be weird as hell and say nothing about the candy at all. But I guess if you’re going to be weird as hell, be weird as hell and funny. And this made me laugh.

You know what would really blow me away though? A candy bar strategy that focused on a consumer benefit that actually tied back to the product.

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One Response to “Be Momentos.”

  1. I totally agree. I’m a fan of Mentos ads, but that’s the biggest creative challenge: to find that secret connection or hidden switch where we’re being funny, creative and unmistakably about the brand. Oh yeah, and engaging, too.



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