A new Old Spice spot – a hard act to follow.

21Apr11

Talk about a hard act to follow… Old Spice is out with a new spot to follow up what may be one (if not THE) iconic campaign of the decade. I wasn’t really into the most recent Isaiah Mustafa executions, so I’m actually really glad to see them not try and recreate the magic.

They chose a new spokesperson. They didn’t try and do the whole spot in one, special effects-free shot. In fact, this spot has all kinds of crazy special effects. It’s a worthy follow up that may not quite measure up to the original, but then again, what does?

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