I’m sorry, but this Tweet is funny.


7-11 posted it today and then quickly took it down. I’ll be keeping an eye out for the inevitable backlash that’ll come from mental healths groups. But I’ve got to say – I thought it was funny and I like to see a brand with a sense of humor.

That said, I have no idea why 7-11 posting about Mental Health Month is going to sell more Slurpees. I wonder if they’ve even thought of an actual social media strategy at all, let alone one that drives sales?


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