Don’t mess with the Alamo Drafthouse Theater.


This has been getting press everywhere, but it’s definitely worth mentioning again. A woman at the Alamo Drafthouse Theater in Austin, TX was caught texting multiple times – which is against the rules. So they kicked her out. She then called back with a tirade for the ages, but instead of kowtowing to an unhappy customer, the Drafthouse turned the call into an anti-texting message they play before movies.

I love a business who know what it’s about, how they want to be perceived and doesn’t freak out at one negative customer. In fact, I’d venture to say this has made people like them even MORE. I know I do.


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