A Stella spot that misses the mark.


I normally love the Stella advertising. In fact, I’ve posted about it several times before. But this one just misses the mark for me. It’s still beautifully shot and edited, but it’s just missing that cool factor some of the other ones had. There’s no hero in it. I leave the spot thinking “No! don’t date her. She’ll just use you!” And  if you’re trying to compare “she” the woman to “she” the beer, it’s not where you want to be.


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