Coca-Cola’s green billboard.


I’ve got to say that while it’s gimmicky, Coke’s “green” billboard in the Philippines is a pretty damn cool idea. The plants each suck 13 pounds of carbon dioxide out of the air each year – and they’re planted in recycled coke bottles. Even the potting mixture was made from industrial byproducts and organic fertilizers. All told, the 60×60 billboard will swallow up an estimated 46,800 pounds of CO2 in a year.

Then again, as soon as that billboard comes down and those plants die, that CO2 will be re-released back into the atmosphere for a net gain of zero.




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