The most interesting Old Spice in the world?


I usually love Wieden work. But this new Heineken spot misses the mark. It’s trying for the quirkiness of the Old Spice campaign coupled with the cool factor of Dos Equis”World’s Most Interesting Man” – but unfortunately it succeeds in neither. The dude isn’t aspirational – he’s kind of a douchebag. And a celebrity snake fighting match? Really?

Saying this spot is trying too hard is an understatement. That’s not what I expect from the usually spot-on W+K.


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