Greenpeace misses the mark.

15Jul11

Greenpeace obviously put a TON of money into this massive production aimed at getting Nike and Adidas to… do what exactly? Something about clean drinking water? I don’t know. There are no details. No specifics. It’s not even clear from the copy whether Nike and Adidas are doing the polluting or other companies that work with the two shoe giants.

What a wasted opportunity to truly communicate something.

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