Jack Daniels does the perfect Anthem.
It’s REALLY tough to do an anthemic spot like this without being so generic as to be meaningless. So I have to salute this Jack Daniels anthem. Everything in it ties back directly to the product. It’s big without trying too hard or seeming inauthentic. And the ending is just the perfect touch of cleverness. This is my favorite spot of at least the past several months.
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Tags: good, TV