Someone let me know what this has to do with the product.

25Jul11

I had a friend send me this over the weekend. It’s for… um… well, watch it and see if you can remember who it’s for 20 minutes later. And if you can remember who it’s for, the bonus question: what does any of this have to do with the product? Just all around ridiculous.

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2 Responses to “Someone let me know what this has to do with the product.”

  1. It makes me want to go to Cancun.

    It is highly forgetable and proves that many people in decision making positions have the brains of the average 13 year old boy.

    Even if their media buy is through the roof, it won’t even work well as a branding proposition.

  2. 2 Target Demo

    This is either:
    A) a gimmicky Super Bowl spot that didn’t make the cut and 8 months later when Sobe got the production bill they demanded it run.

    B) an Axe spot that didn’t make the cut and was bought by Sobe in a panic when a focus group told them that boys like boobs but still have no idea who “that dancing old lady” (Naomi Campbell) is.



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